So there’ve been some excellent articles on the issues with the #plusisequal campaign by Lane Bryant, here are just a few of them..
Apparently though these are far too complex for Lane Bryant to understand.
Sorry, but this is going to take a few more than 140 characters, I’ll try to keep it simple though.
What should you do if you want to run a body positive campaign
(and not be accused of just capitalising on others hard work)
1. Show a range of bodies
This means that you need to show bodies which are varied, different sizes, shapes and colours. (You’d win even more points for showing disabled bodies too!)
2. If you are going to sell merchandise, sell it in relevant sizes
Difficult concept I know, but if your campaign specifically mentions representation of women up to a size 34 then you need to sell campaign clothing up to a size 34.
And if you are doing a big celebration of your new campaign which is going to garner press attention and you’ve brought campaign t-shirts along for people to wear to show support for your campaign, they do kind of need to be in a range of sizes, otherwise it starts to look like you only want your campaign to be represented by straight size women.
3. Try to use women who are representative of your average customer
If you get an opportunity to put plus size women in a mainstream show, take it! And no, I don’t mean the smallest plus size by fashion industry standards, try picking a size that actually represents your customer base. If the size model you are using is unlikely to buy from you (as they can buy from any other straight size store) then you aren’t being body positive.
4. Listen instead of dismissing criticism
That’s a whole 4 suggestions, nothing difficult there. Give it a try.